As Performance Director, Rob leads a team of coaches and is responsible for everything from the Podium Squad to identifying and recruiting the best talent from the Home Nations' development programmes.
Rob McCracken MBE is the Performance Director of the British Amateur Boxing Association (BABA). He has responsibility for all aspects of performance and oversees every facet of the World Class Performance Programme for boxing.
Rob became the Performance Director of the BABA in November 2009 and since then has ushered in a period of unprecedented success which culminated in Great Britain finishing top of the boxing medal table at the London 2012 Olympics with three gold, one silver and a bronze.
Prior to this, the men and women in the GB Boxing squad had won 21 medals at six major European and World Championships in just under three years.
As Performance Director, Rob oversees and leads a team of full-time GB Boxing coaches and a support staff of 10 sport science and medicine practitioners - the majority of which are contracted from the English Institute of Sport (EIS), which provides sport science and medicine to more than 20 Olympic sports.
Rob is also the Performance Director of the British Lionhearts team that competed in the 2012-13 season of the World Series of Boxing.
Before taking on the role of Performance Director, Rob worked as a boxing coach and was a consultant to the BABA, working with the squad for two days per week. He has also trained the three-time world super-middleweight champion, Carl Froch, for more than 11 years.
Prior to coaching, Rob was a boxer who represented Great Britain as an amateur and went on to win 33 of his 35 bouts as a professional. He boxed for the WBC middleweight world title in 1995 and held British and Commonwealth titles before retiring in 2001 to embark on his career as a coach.
In 2010 he was nominated for the award of’ High Performance Coach of the Year’ by sports coach UK. Following the boxing team’s historic success at the London Olympics he was awarded the MBE in the 2012 New Year honours list.